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Post by account_disabled on Nov 26, 2023 0:18:02 GMT -5
to overhaul the current ePrivacy Directive, which is widely viewed as no longer fit for purpose. All of this legislation has the potential to impact the data processing activities of marketers operating within the European Union. Data protection must be included from the start According to Chiefmartech.com, there are more than 11,000 marketing technology platforms; a figure that grows by the year. Many of these technologies use personal data to more effectively reach and target various consumer audiences. Marketers contemplating a new platform, or indeed any new strategies Cell Phone Numbers List involving the use of personal data, should ensure data privacy is considered at the outset. The GDPR’s principle of data protection by design and default is key here. One of the best ways to comply with this principle is by undertaking what is known as a Data Protection Impact Assessment (DPIA). This involves a two-step process. First, a pre-DPIA is undertaken, whereby a series of high-level questions are asked to assess if the project has the potential to pose significant privacy risks. If such risks are identified, then a full DPIA must be completed. At this point detailed analysis of the project takes place, including consultation with key stakeholders. Such an approach allows for a recalibration of a project if the privacy risks are too high, or the adoption of mitigating actions to reduce the risk level. Examples for of a new first-party data strategy or the introduction of a CRM platform. It is
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